Showing posts from 2017

Why your Google Rankings Won't Grow: 12 Most Common SEO Mistakes to Avoid

( - SEO remains one of the most misunderstood aspects of publishing a website. At Stone Temple, we provide SEO consulting services, and we have performed more than 200 audits in the past three years. We see all kinds of problems during these audits, but there are a number of mistakes that we see over and over again. Here are the most common ones: 1. Poor Title Tags Yes, stunning though this may seem, there are still people who don't write good title tags for the key pages of their site. Search engines still rely on the title tag because it acts like a "top level" label regarding the content of the page. 2. Poor Heading Tags Like title tags, heading tags help provide top level labels for both users and search engines on what a page is about. When creating content for users, these help them better understand the structure and nature of the content on the page. As with the title tag, the heading tag at the top of the content acts as a label for